Editor's Note: Free Publishing Executive Whitepapers Available Online
Publishing Executive's latest whitepapers are available to download for free. Offering strategic tips and advice on transitioning from print-centric to cross platform business models, "23 Tips for Adapting from a Print-Centric to a Cross-Platform World" includes expert opinion from a range of industry executives. "The Impact of New Media on Trademark/Service Mark Protection" features important advice on this topic from Joseph W. Berenato, III of the law firm Berenato & White, LLC.
Berenato's whitepaper explains why trademarks and service marks should be registered and the means to protect them, critical information for any company looking to build, maintain and control a proprietary presence on the Internet. It can be downloaded here.
The cross-platform whitepaper features actionable tips from a number of executives in consumer and b-to-b publishing, including advice on content management, ad sales, branding and choosing the best multiplatform strategy. It can be downloaded here.
Don't miss this opportunity to increase your knowledge at no cost - a significant return, and the only investment needed is your time!