USA TODAY Sports Media Group Acquires Big Lead Sports Digital Property and Fantasy Sports Ventures
"We are very proud that we built Big Lead Sports into the No. 1 independent online sports property," said Chris Russo, founder and chief executive officer of Big Lead Sports. "Joining the USA TODAY family will enable Big Lead Sports to grow further and provide a new and bigger platform for our talented writers, contributors and advertising partners."
"The Big Lead sites have done a great job developing unique, independent voices and distinct points of view," said Dave Morgan, the USA TODAY Sports Media Group's senior vice president of content and editor-in-chief. "This acquisition extends our reach and deepens our engagement with core sports audiences, and is a strong complement to our position as a leading national sports property."
The acquisition also provides USA TODAY Sports Media Group with a strong initial footprint in fantasy sports. Last year more than 32 million consumers in the U.S. actively participated in fantasy sports. Among the assets in the FSV/Big Lead Sports property are more than 25 fantasy games and products, with more than 500,000 active and paying subscribers.
The USA TODAY Sports Media Group encompasses all sports initiatives across USA TODAY, as well as Gannett Co. Inc.'s 81 community newspaper properties, 23 broadcast television stations, HighSchoolSports.net, BNQT.com and MMAjunkie.com. USA TODAY is owned by Gannett Co., Inc.