Gannett Acquires Social Media Marketing Solutions Company BLiNQ Media
McLEAN, VA, Aug. 21, 2012 – Gannett Co., Inc. today acquired BLiNQ Media LLC, a leading global innovator of Social Engagement Advertising solutions for agencies and brands. Since 2008, BLiNQ has managed social media marketing campaigns for more than 600 of the world’s largest advertisers.
“With demand for social media marketing solutions continuing to grow at a rapid pace, this acquisition is part of our ongoing transformation at Gannett and positions us to be a leader in both local and global social media marketing. BLiNQ will enhance Gannett Digital Marketing Services’ ability to deliver a one-stop shop for all marketing needs, including social marketing,” said Gracia Martore, president and CEO at Gannett.
“BLiNQ has the ability to deliver innovative and differentiated social media marketing solutions, especially at the local level, which is great news for businesses in our 100+ local communities, as well as for national brands that want to reach audiences in those communities.”
BLiNQ will continue to operate its core business as part of Gannett’s portfolio of brands, providing technology and media solutions for social advertising and engagement to agencies and brands. As part of Gannett’s Digital Marketing Services organization, BLiNQ will help develop innovative social marketing solutions for businesses that want to reach local consumers. Gannett Digital Marketing Services will fully leverage BLiNQ’s BAM 2.0 technology platform, which facilitates social media campaign planning, set-up, management, optimization and insights. BLiNQ will have a strong focus on delivering robust solutions for local social engagement at scale, including working closely with ShopLocal to help shape best practices and results in reaching, engaging and building loyalty with retail consumers via social media. Dave Williams, BLiNQ’s CEO, will report to Vikram Sharma, president and CEO at Gannett Digital Marketing Services. Terms of the deal were not disclosed.
BLiNQ has had a longstanding and strong relationship with Facebook and enjoys priority access to the Facebook platform. BLiNQ was one of the first companies to gain access to the Facebook Ads API, which allows developers to create tools and services that create, buy, and manage Facebook ad campaigns. BLiNQ also is one of a small handful of companies worldwide with two Facebook Preferred Marketing Developer (PMD) badges (“Ads” and “Insights”), and one of a small number of PMDs offering premium media on Facebook. PMD Badges are awarded to developers that have demonstrated value-added capabilities that help marketers scale and achieve efficiency, and extend beyond the functionality of Facebook's native tools. BLiNQ will continue to drive innovation across current, new and emerging social platforms, including the rapidly emerging mobile social advertising space and its industry-leading LiFT (Likes. Interests. & Fan TargetsTM.) planning tool.