He even suggests Fry's co-mailing approach can improve a publication's delivered quality. His rationale: faster processing reduces shipping and handling time. That means less wear-and-tear on publications, and a reduced risk of damage by the U.S. Postal Service.
To take advantage of Fry's co-mailing technology, publishers must submit unsorted subscriber lists for presort/combination on a schedule that's coincident with Fry's mailing run.
Mail list and pre-sort programs then move to a consolidated mode, where lists are combined and presorted, amortizing the improved postal sort across the entire commingled mail run. Participating publications must arrive in time to meet the production run.
Pricing for the new service was not finalized at press time; however, "charges to publishers will be determined as a split sharing of the savings in postage, as result of use of the multimailer," Grande says. "That's a good deal."
- Evan Schuman
Evan Schuman is a freelance journalist based in Whippany, N.J.