Co-op America Magazine PAPER Project Rebranded As Green America Better Paper Project
On Jan. 1, 2008, the Co-op America Magazine PAPER Project became the Green America Better Paper Project.
"Over 25 years ago, we helped begin a 'green economy' movement that today includes $300 billion in responsible products and $2.7 trillion in socially responsible investments," said Frank Locantore, Better Paper project director, Green America. "Today, the word 'green' has a meaning it didn't have 25 years ago and changing our name to 'Green America' more accurately describes the work we do to cultivate the economic power of individuals, businesses and investors to solve social and environmental problems.
"The Green America Better Paper Project continues to help magazine publishers use their purchasing power to use more environmentally and socially responsible paper," added Locantore.
In conjunction with the rebranding, the organization launched a Better Paper Project online community to foster collaboration between magazine staff and other industry stakeholders to produce and use socially and environmentally responsible paper.
The new tool is designed to engage magazine staff, paper mill representatives, paper merchants, printers, advertisers, designers, non-profits and eventually consumers in a collaborative effort to "green" the magazine industry. Site visitors may sign up at www.BetterPaper.org.