Press Release: GreenIvory Launches Own Page-Flipping Solution: Replica
Several months after the official launch of ContentLC, the digital publishing software of GreenIvory, the company presents Replica at the Publishing Business Conference 2013 in New York. Replica is the page-flipping solution part of ContentLC and it is designed to be as easy as possible for the publishers.
Durham, NC - October 7, 2013
The digital publishing market is constantly evolving with new trends and news technologies. This is probably why GreenIvory chose the Publishing Business Conference 2013, one of the nation's largest gatherings to discuss the future of publishing, to introduce Replica for the first time.
Replica is the online page-flipping solution part of ContentLC. It is designed to be as easy and as simple as possible for publishers. "The GreenIvory team is very proud to launch Replica, the easiest digital platform for magazines and newspapers ever designed on the market. We have been working with many publishers and we understood how deep was their need for a simple and easy process to achieve digital publishing. Any publisher can now get a beautiful digital replica of its publication in a matter of minutes!" said Jean Georges Perrin, CEO of GreenIvory.
Indeed, digital publishing does not only includes a website but often involves a digital replica. After months of collaboration, GreenIvory decided to address this need with this new part of ContentLC. Unlike other players, Replica is not a newsstand but a true embedded digital publication also available on mobile devices.
And with a simple pricing per issue and a few simple steps to complete, Replica seems to be promising. But the company intends to go further by implementing ads and subscriptions management as well.
Full Digital Strategy
To grow online, a publisher must implement a true digital strategy. It seems quite difficult as it involves website design, ad management, subscriptions, mobile devices and social networks. For each specific need, GreenIvory provides a tailored module. ContenLC Replica is a first step for many publishers. They can evolve to ContentLC Relish when they feel the need for a more compelling web magazine. All their investment in GreenIvory technology will be preserved.