Hachette Launches ‘SHOCK,’ New Photo News Category with Consumer Participation
NEW YORK/PRNewswire/ -- Jack Kliger, president and CEO, Hachette Filipacchi Media U.S. announced Friday the launch of Shock, the first-of-its-kind, multi-platform media property creating a new magazine category. Shock delivers an unapologetic, real and raw look at the world in which we live, and actively involves consumers via print, digital, online and wireless mediums.
“Shock is the next generation of photojournalism where the images shape the stories,” says Kliger.
Consumers will play an integral role in shaping Shock’s content by capturing and sending in photos from their cell phones or digital cameras. At least 10 percent of the newsstand and digital magazines will include spectacular images from consumers, and the Web site will display even more.
“Shock embraces all forms of photojournalism in order to obtain the most arresting images,” adds Kliger. “Today’s technology has given rise to the citizen photojournalist, who is easily able to capture significant and spontaneous moments in time with a cell phone or digital camera. A distinguishing feature of Shock is that it will include riveting photos from these consumers as well as renowned photographers.”
Audiences can get their first Shock experience via the Web at HTTP://WWW.SHOCKU.COM. The newsstand magazine and digital edition will be available on May 30th. Mobile content will be available by the end of June.
Shock’s newsstand version will be distributed nationwide on May 30th. A digital version of Shock will also be available by subscription on the same date.
Already highly successful in France, Shock’s debut in the United States is the beginning of a global roll-out for this new media property and category.