Hallmark Channel and Meredith Video Studios Partner to Bring The Better Show to Network's Slate of Daytime Programming
New York and Studio City, Calif., March 4, 2013—Meredith Corporation—the leading media and marketing company serving American women—and Crown Media Family Networks, home of Hallmark Channel and Hallmark Movie Channel, today announced an exciting new partnership anchored by an exclusive cable syndication agreement bringing award-winning lifestyle program The Better Show to Hallmark Channel's lineup of daytime lifestyle programming.
"The Better Show is a strong addition to our daytime slate in that it perfectly aligns with our brand and with what our viewers tune in to see on Hallmark Channel," said Bill Abbott, President and CEO, Crown Media Family Networks. "The Hallmark Channel and Meredith brands have in common a legacy of quality, family-oriented content. We look forward to building on this relationship and exploring other synergistic opportunities down the road."
Produced by Meredith Video Studios, The Better Show currently airs every weekday in more than 160 markets reaching 80 percent of U.S. television households, including New York, Los Angeles, Chicago and Philadelphia, the country's top four television markets. The Better Show consistently ranks No. 1 in its time period in many markets and, as a result of its continuing success, Meredith recently renewed The Better Show for a seventh season.
Beginning this fall, The Better Show will air every weekday on the Hallmark Channel during its daytime programming block, which also includes Home & Family and Marie. Each episode will air on the Hallmark Channel a day following the original nationally syndicated show. It is the first cable network distribution agreement for Meredith Video Studios.
"We are excited to be a part of the Hallmark Channel lineup and think this is the perfect vehicle to increase awareness of The Better Show to viewers and marketers alike," said Kieran Clarke, Executive Vice President of Meredith Video Studios, who noted that The Better Show recently aired its 1200th episode. "This national cable agreement is yet another indicator that The Better Show is one of the major television syndication success stories of the last decade. In addition to providing useful, interesting and exciting content to viewers, this collaboration offers expanded value to advertisers and product integration partners via the significant national exposure the Hallmark Channel will bring."