Hearst Launches 7 Years Younger: A Revolutionary, Easy-to-Follow 7-Week Anti-Aging Plan
NEW YORK, NY (Marketwire - Jan 2, 2013) -- Hearst Corporation today announces the launch of 7 Years Younger, a revolutionary, scientifically-backed anti-aging guide that helps women look and feel seven years younger in just seven weeks. The 7 Years Younger book (January 2, 2013; 7YY/Hearst) is the first program to take a comprehensive integrated approach to anti-aging, addressing skincare, makeup, hair care, nutrition, fitness, emotional health and brain games, to help women feel youthful inside and out.
"Research has shown that simple lifestyle changes, like using the right skin care and hair care products, consistent exercise and strategic nutrition can turn back the clock by about seven years," says Rosemary Ellis, Editor-in-Chief, Good Housekeeping. "This is an easy-to-follow guide that delivers proven results, based on established science as well as testing in the Good Housekeeping Research Institute, to help women look and feel their absolute best."
The 7 Years Younger program was conceived by the Good Housekeeping "Dream Team" of experts, including the editors of Good Housekeeping and scientists at the Good Housekeeping Research Institute (GHRI), the magazine's state-of-the-art testing laboratory. It originated as a monthly column in Good Housekeeping, which expanded to an editorial franchise across several Hearst titles, including Redbook, Woman's Day and Country Living, before it was developed into a book and easy-to-follow, practical program for women of all ages who want smoother skin, fuller hair, a healthier body, and sharper memory, while shedding pounds and leading a life that's less stressed.
Alongside Editor-In-Chief Rosemary Ellis, the 7 Years Younger Dream Team consists of: Birnur K. Aral, Ph.D, Health, Beauty and Environmental Sciences Director, GHRI; Samantha B. Cassetty, M.S. R.D., Nutrition Director, GHRI; Jennifer Cook, Senior Executive Editor, Good Housekeeping; Nina Judar, Beauty Director, Good Housekeeping; and Susan Westmoreland, Food Director, GHRI.
In addition to featuring easy tips and smart strategies from the Dream Team, 7 Years Younger draws on the latest breakthroughs in anti-aging research as well as the advice of top experts in skin care, cosmetics, hair care, nutrition and diet, exercise, and emotional health. All beauty products recommended in 7 Years Younger deliver on their claims and have passed the rigorous evaluations of the Research Institute, and all recipes were triple-tested in the Good Housekeeping Test Kitchens to ensure maximum flavor and minimum fuss, and are guaranteed to work in any home.
The book begins with a written and signed pledge that highlights goals to be accomplished through the program, followed by chapters chock-full of age-erasing tricks, each centered on the practical philosophy that making small changes daily can yield significant results long term. The program was tested by a panel of women, ages 34+, whose inspiring stories and results are included in the book. After following the plan, panelists noticed significant results across many areas, from losing 12 pounds and 10 inches to achieving a youthful appearance and feeling better than they'd felt in years.
7 Years Younger is available in hardcover and as an ebook at bookstores nationwide as of January 2. For more information, readers can visit www.7YearsYounger.com and follow 7 Years Younger on Twitter at @7YearsYounger and #7YY and on Facebook at Facebook.com/7YearsYounger. To order the book, go to: http://www.amazon.com/Years-Younger-Revolutionary-7-Week-Anti-Aging/dp/1936297639.
About Good Housekeeping
Founded in 1885, Good Housekeeping magazine reaches nearly 21 million readers each month. In addition to the print title, there is The Good Housekeeping Research Institute, the consumer product evaluation laboratory dedicated to improving the lives of consumers and their families through education and product evaluation. Readers can also interact with the brand on the digital front, with Good Housekeeping Mobile, at Goodhousekeeping.com and through its GH@Home and Anti-Aging Beauty Shopper iPhone apps. Follow Good Housekeeping on Facebook, Twitter, Pinterest and on the Inside the Institute blog.