Press Release: Hearst Launches GoodHousekeeping.TV in Continued Expansion of On-Demand and Paid Video Content Offerings
GoodHousekeeping.TV is the newest offering from Hearst Digital Studios, which debuted in July with CosmoBody, the streaming, on-demand, subscription fitness lifestyle channel. Hearst Digital Studios develops over-the-top video channels for both Hearst brands and outside partners.
"There is tremendous consumer desire for crafting and maker content, and we saw an opportunity to develop high-quality, curated, well-produced instructional videos that combine Jane's refined, editorial point of view, Good Housekeeping's knowledgeable experts and a cast of crafting gurus with endless 'genius ideas,'" said Neeraj Khemlani, head of Hearst Digital Studios and co-president of Hearst Entertainment & Syndication. "For 130 years, Good Housekeeping has been about service journalism. We're now extending that tradition and inspiration into digital video."
Hearst Digital Studios works alongside various brands and content creators across Hearst Corporation, as well as outside partners, creating vertical video content that connects with audiences. Executive Creative Director David Vogler is the Studios' chief designer. Chris Grosso, former head of AOL.com, serves as senior vice president and general manager of the platform team. David Rubin, former CBS News producer and editor, is director of development and production.
About Good Housekeeping
Founded in 1885, Good Housekeeping magazine (www.goodhousekeeping.com) reaches nearly 24 million readers each month. In addition to the print title, there is The Good Housekeeping Institute, the consumer product evaluation laboratory of Good Housekeeping magazine, which evaluates products for the Good Housekeeping Seal. In 2009, the Green Good Housekeeping Seal was introduced as an environmental overlay to the primary Seal, to offer consumers guidance to help them choose products that are exercising environmental responsibility on a wide range of criteria. In addition to its U.S. flagship, Good Housekeeping publishes 10 editions around the world. Hearst Magazines is a unit of Hearst Corporation, one of the nation's largest diversified media and information companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 2H 2014), reaching nearly 81 million readers in print (Fall 2014 MRI gfk) and nearly 44 million site visitors each month (comScore). Follow Good Housekeeping on Facebook, Twitter, Pinterest and on the Inside the Institute blog.