Hearst Magazines Introduces Cosmopolitan for Latinas
New York, NY, Apr 25, 2012—Hearst Magazines, one of the world's largest publishers of monthly magazines, today announced that the first stand-alone issue of Cosmopolitan for Latinas, a new women's lifestyle publication targeted at English-speaking Latinas, will hit newsstands nationwide on May 1. Edited by and written for modern Hispanic women, the magazine answers the call of a new generation of Latinas who celebrate both of their cultures, and are seeking content that reflects their unique lifestyles.
Michelle Herrera Mulligan, formerly the managing editor of LasFabulosas.com, is the magazine's editor-in-chief. Donna Kalajian Lagani, SVP, publishing director and chief revenue officer of Cosmopolitan, will oversee the brand's advertising and marketing efforts.
"Cosmopolitan for Latinas is the definitive voice of today's bilingual Latina who is sexy, stylish and intelligent, and wants to see herself reflected in the pages of a women's lifestyle magazine," said Herrera Mulligan. "We talk to our readers like a best Latina girlfriend, and cover everything from fashion, food, relationships and careers in a fresh and engaging way."
Cosmopolitan for Latinas will be a twice-yearly, stand-alone print edition with a cover price of $3.99. Initial distribution will be 545,000 copies, available nationwide, with a strong presence in top Hispanic markets throughout the U.S. A digital edition of the publication will be available on Apple, Zinio and Barnes & Noble e-newsstands.
Beginning in July 2012, targeted copies of Cosmopolitan magazine will feature bonus editorial content curated for the Hispanic female consumer.
"We are taking a pioneering role in delivering compelling media to an audience who isn't having their needs currently met by what's out there in the marketplace," said Kalajian Lagani. "We are uniquely positioned to reach these fun, fearless women, and are confident that they will respond enthusiastically to the premiere issue."
"Launching new businesses that address the ever-changing needs of consumers is something that we do especially well," said David Carey, president of Hearst Magazines. "Cosmopolitan for Latinas aligns with the mindset and interest of a growing demographic eager for content tailored specifically for her."
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