Hearst Magazines and J. C. Penney Partner to Launch Gifting Grace and CLAD
Targeting women ages 30 to 54, giftinggrace.com will be a comprehensive online gifting resource offering an extensive assortment of unique and memorable gift items, compelling content and convenient tools for the year-round gift-giver. Hearst Magazines' brands, such as Good Housekeeping and Redbook, will work closely with the buyers from giftinggrace.com to identify and curate merchandise that will appeal to women searching for that perfect gift. Online tools will help these consumers manage their gift lists; engage in a community with giving and receiving tips/ratings; and share their favorite gifting success stories.
With hundreds of billions spent on gifts in the U.S. and no clear digital leader, giftinggrace.com will provide an elegant experience for gift-givers who take great care in finding exceptional gifts for friends and loved ones. Giftinggrace.com will launch in summer 2011 supported by in-book and online marketing and promotion in various Hearst Magazines.
A complete online modern menswear resource aimed at fashionable men ages 25 to 54, CLAD is set to launch in summer 2011 and will provide a full assortment of well-curated designer brands in a savvy digital environment. Esquire, a leading men's magazine and the go-to publication for fashionable guys, will work in concert with the CLAD team to ensure that the product assortment and branding speak directly to this savvy, stylish man. CLAD will provide tools to make it easy for him to shop often with special fit solutions that will ensure he gets the right fit no matter what brand he is buying. As technology evolves, so will CLAD, which will constantly upgrade the digital experience and address the technology needs of the busy professional.
About J. C. Penney Company, Inc.
J. C. Penney Company, Inc., traded on the New York Stock Exchange under the ticker symbol JCP, is a Plano, Texas-based holding company with $17.6 billion in sales. The Company has over 1,100 retail locations throughout the United States and Puerto Rico under the JCPenney brand name. Its Growth Brands Division, a division pursuing high potential opportunities in the retail sector, includes both store and online initiatives. With the largest product development & sourcing organization in the retail industry, J. C. Penney Company, Inc. continues to be the forerunner in retail merchandise innovation.