Heeb Hits Newsstands
Ruffling a few feathers with its controversial name, HEEB, the first national alternative Jewish magazine, will break ground when arriving on newsstands and in major bookstores on February 5th. Targeted toward today's Jewish tastemakers, hipsters and community alike, the self-proclaimed "New Jew Review" will debut as a full-size quarterly publication with a circulation of 37,500. HEEB will bring its readership profiles, interviews, reports and opinions.
HEEB's kitschy cover and iconic logo of a matzoh on a turntable was created to demonstrate that this publication will be "witty, smart, and fun," says Jennifer Bleyer, HEEB's founding editor. "Self-satire has a long tradition in Jewish culture. Our magazine takes that tradition and applies it to the interests and media habits of an underserved audience of young Jews."
HEEB's content runs the gamut from edgy to evocative, including the memoir Holy Soul by a writer who was seduced as a teenager by Allen Ginsberg; comical Jewfro snapshots; a paean to Neil Diamond with a tongue-in-cheek centerfold; and a fashion spread titled "Love, Challah and Betrayal"—all proving that HEEB's readers can expect creative, original concepts, says Bleyer, who was awarded a $60,000 grant from the San Francisco-based Joshua Venture Fellowship, allowing her to take HEEB from idea to print. Designed for young Jewish social entrepreneurs, The Joshua Venture Fellowship was founded in 2000 by Steven Spielberg's Righteous Persons Foundation, the Walter and Elise Haas Foundation and the Nathan Cummings Foundation. Bleyer's staff of twelve spent the last year designing HEEB into fruition.
As debut copies hit specialty newsstands and bookstores around the country,
HEEB's editorial staff, celebrities and supporters will celebrate with a launch party in New York City on February 5th.