High Hopes for All of Us
I knew many of you in the publishing world had high hopes for big change in 2005. Your fingers were crossed that ad revenues would continue to climb and that your advertisers would see profits from their investments in your publications. Many of you who are catalog executives hoped for consumer spending increases, better cross-media integration, and so on. Ad-agency execs held their breaths while their clients set 2005 campaign budgets.
But, when the results of our first-ever PrintMedia "2005 Industry Outlook Survey" came in (page 6), I must admit, I was just a little surprised. Frankly, I expected about a 50-50 split, with half of our readers having a positive outlook for this year, half being unsure or hampered with a negative feeling.
As it turns out, nearly three-fourths of respondents feel pretty darned good about this year.
As for PrintMedia, the staff here feels pretty darned good, too. The industry we cover is emerging from one of the most trying times in publishing history (at least in many of our lifetimes), perhaps a bit weathered, but stronger and savvier. In publishers' quests for new revenue sources to help their bottom lines, they've explored the viability of such avenues as custom publishing, and found what many consider somewhat of a gold mine.
We, too, will be emerging into this good year stronger and savvier—and I am downright enthused about the year ahead.
PrintMedia has introduced a new "Postal Perspectives" column that will appear in every other issue and will take a close-up, often personal look at the impact of postal issues.
We also have signed on two of the industry's most knowledgeable personalities—Robert M. Sacks and Steven W. Frye—as columnists in each issue. I am quite confident that you will benefit greatly from the wisdom and perspectives of these two publishing and production gurus. You can check out their first, very poignant columns, "BoSacks' Boblog: The Big Picture," on page 50, and Steve Frye's "The Bottom Line."