House Beautiful Debuts First-Ever Integrated Advertiser/Editorial Mobile Content with Glidden Paint
About House Beautiful
House Beautiful (www.housebeautiful.com) is a leading authority on American home design and decoration, reaching more than seven million readers every month. Founded in 1896, House Beautiful is the oldest continuously published shelter magazine in the United States. Readers can also interact with the brand on the digital front, with House Beautiful mobile (m.housebeautiful.com). In addition to its U.S. flagship, House Beautiful publishes two editions around the world. House Beautiful is published by Hearst Magazines, the largest publisher of monthly magazines in the U.S. (ABC 2011) which reaches 87 million adults each month (Spring 2011 MRI).
The Glidden® Paint brand offers a rich tradition of innovation and color inspiration, having consistently embodied quality and performance for generations of customers. From the first latex paints that were developed and marketed under the Glidden brand decades ago, to today’s broad assortment of versatile paints, Glidden makes it easy for consumers and paint contractors alike to turn inspiration into action and add color to people’s lives. Available nationwide at The Home Depot, Walmart, company-owned Glidden Professional Paint Centers and other fine retailers, Glidden Paint is a brand of AkzoNobel, the world’s largest paint and coatings company.