How Top Media Companies Are Making Data a Part of Their Culture
In today’s digital media landscape, publishers are collecting mounds of data on a daily basis, gleaning insights about how consumers interact with content through social media, newsletters, websites, and apps. But what do publishers actually do with all this data? How do the people within publishers’ organizations access this data and put it into action? And how exactly can it impact publishers’ strategies?
These questions will be explored on June 21st at the Publishing Executive Live: Data, Insight & Revenue Summit during a panel titled, “Making Data Part of Your Culture.” During this session executives will share how they’ve integrated data into the day-to-day operations of their staff across audience development, editorial, and sales divisions. The panel will feature Mark Lewis, VP of insider/strategic initiatives at IDG Enterprise and Ann Marinovich, VP of advertising products and strategy at Forbes Media. They will provide examples of how their organizations have embraced data culturally and strategically, and offer advice on how to hire the right data-minded talent and encourage greater data collaboration across publishing divisions. See the full panel description below.
The Data, Insight and Revenue Summit is free to attend for executives at publishing and media companies. To learn more about the summit and to register, visit the event page here. Any industry vendors or suppliers interested in attending should contact publisher Matt Steinmetz at msteinmetz@napco.com to learn more about sponsorship opportunities.
Making Data Part of Your Culture
How are publishers actually using data? This panel will investigate what publishers are doing to incorporate data into their organizations and strategies. How is leadership creating a mind shift around data and empowering individuals to harness the power of data? Who is using data and what kind of new collaborations are required between content, audience development, digital, marketing as a result of the ubiquity of data. What kind of skills and talent are publishers seeking to increase their data IQ? How are publishers using data in their sales pitches?
Speakers
Mark Lewis, VP of Insider/Strategic Initiatives, IDG Enterprise
Ann Marinovich, VP Advertising Products & Strategy, Forbes Media
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
