IDG Amplify Social Media Marketing Grows into a Family of Products and Services
FRAMINGHAM, MA—August 29, 2012—IDG Communications, which established a leadership position in social media marketing more than four years ago with the tech media market’s first social advertising services, has significantly expanded its social products and services. IDG Amplify offerings now include a portfolio of social marketing services, products, and integrated programs all tailored to provide the insights, campaign optimization, and ongoing impact to help IT marketers improve their company’s social Web presence and voice.
Most of these programs and services come with social metrics to ensure that customers’ objectives are met and the campaigns deliver maximum value. IDG Amplify marketing services are available in more than a dozen countries spanning online, the social Web, and mobile platforms.
IDG Amplify options include nine social marketing products and services designed to support and extend a client’s social media initiatives:
• Social Intelligence to monitor, analyze and optimize social Web activity.
• Social Advertising campaign services to bring social engagement into established online environments.
• Community Threading and Influencer Outreach to target high-value prospects with sustained presence and developed with a marketer’s key messaging.
• Social Content Services to provide a steady stream of content optimized to expand and deepen specific discussion topics.
The nine services and products can be purchased individually or in packaged offerings to fit a marketer’s objectives or budget.
“IDG Amplify is a comprehensive portfolio of services that extend the voice of our clients into the traditional, social, and mobile Web,” explained Matthew Yorke, president, IDG Global Solutions. “What we’ve learned since 2008 is that social marketing works best as part of an overall program that includes owned, earned, and paid media.”
Comprehensive, Integrated Social Marketing Programs
IDG Amplify includes six integrated social media marketing solutions including the flagship program, Community Works. Community Works is IDG’s most comprehensive end-to-end social marketing program that integrates the full suite of IDG Amplify services into a holistic paid, earned, and owned social strategy and implementation. This program integrates a client’s messaging and branded content (owned) with community generated discussions (earned) and supplements these with targeted advertising (paid).