IDG Consumer & SMB Launches TechHive.com; Redesigns Macworld and PCWorld Sites
“What TechHive, PCWorld, and Macworld have done is a model for media brands that struggle with multiple publishing systems and the growing universe of user devices,” said Mary Laplante vice president and lead analyst at Outsell, Inc., a research and advisory firm serving the world’s publishers, information providers, and enterprise marketers.
The new site designs also feature unique, high-impact advertising placements and sponsorships that are integrated among editorial content and designed to perform for marketers while adding value to the user experience. Samsung has signed on as a launch partner across all three sites and will promote its Series 9 laptops (powered by Intel) using many of those high-impact placements.
About IDG and IDG Consumer & SMB
IDG Consumer & SMB publishes leading tech media brands, PCWorld, Macworld and TechHive, and offers innovative marketing services to technology vendors. PCWorld.com and Macworld.com attract 16 million and 6.8 million unique visitors each month respectively (Omniture). PCWorld and Macworld are read monthly in print by 4.5 and 1.5 million magazine readers (Intelliquest).
IDG Consumer & SMB’s marketing services group offers tech-focused custom content through their Content Works division along with high-impact advertising/marketing solutions for a wide array of technology marketers.
IDG Consumer & SMB is a wholly owned subsidiary of International Data Group (IDG), the world's leading technology media, events and research company.
Source: Press Release
Editor's Note: For more information on this project, see Publishing Executive's recent interview with IDG Consumer & SMB Chief Technology Officer Aaron Jones.