IDG Consumer & SMB Launches TechHive.com; Redesigns Macworld and PCWorld Sites
San Francisco, CA, October 1, 2012 – IDG Consumer & SMB, home to popular tech brands Macworld and PCWorld, announced today the launch of TechHive.com. Created by a team both passionate and expert on consumer technology, TechHive offers analysis, insight, and conversation to an audience of enthusiasts who build their lives around technology.
For the Love of Tech
Featuring high-impact visuals, custom infographics, and compelling videos, TechHive.com has been designed for anyone who truly loves phones, tablets, cameras, HDTVs, apps, and gadgets. The site will cover every “next big thing” that comes to market regardless of the platform. A robust product database will give users access to product information on hundreds of products. The site’s “compare” feature enables tech buyers to get the specs they need to make informed purchase decisions anytime, anywhere. The new site aims to reach the growing, broader base of tech enthusiasts, with a focus on the 18-34 age demographic.
With the launch of TechHive, the redesigned PCWorld and Macworld sites will have a clear editorial focus on “Power to the PC” and “Apple to the Core.”
"TechHive lets us reach new audiences with the same practical technology reviews, news, tips, and advice that PCWorld and Macworld have always excelled at," says Jason Snell, VP/ Editorial Director. "Not only does this new brand let us spread our wings and cover the broader realm of technology products, but it lets us focus Macworld and PCWorld even more on being the go-to brands for Apple and PC/Windows ecosystem coverage."
Multi-Site Publishing Platform a Media Game Changer
In the past year, IDG Consumer & SMB has built a state of the art publishing platform based on HTML5, responsive design, and in-house applications. This new platform powers TechHive as well as the redesigned PCWorld and Macworld sites. With the new platform, PCWorld and Macworld can deliver the latest news, reviews and how-to-stories to their respective audiences on any screen. For all three brands, content is automatically presented in the most visually compelling format for smartphones, tablets, laptops, and desktop computers.
“What TechHive, PCWorld, and Macworld have done is a model for media brands that struggle with multiple publishing systems and the growing universe of user devices,” said Mary Laplante vice president and lead analyst at Outsell, Inc., a research and advisory firm serving the world’s publishers, information providers, and enterprise marketers.
The new site designs also feature unique, high-impact advertising placements and sponsorships that are integrated among editorial content and designed to perform for marketers while adding value to the user experience. Samsung has signed on as a launch partner across all three sites and will promote its Series 9 laptops (powered by Intel) using many of those high-impact placements.
About IDG and IDG Consumer & SMB
IDG Consumer & SMB publishes leading tech media brands, PCWorld, Macworld and TechHive, and offers innovative marketing services to technology vendors. PCWorld.com and Macworld.com attract 16 million and 6.8 million unique visitors each month respectively (Omniture). PCWorld and Macworld are read monthly in print by 4.5 and 1.5 million magazine readers (Intelliquest).
IDG Consumer & SMB’s marketing services group offers tech-focused custom content through their Content Works division along with high-impact advertising/marketing solutions for a wide array of technology marketers.
IDG Consumer & SMB is a wholly owned subsidiary of International Data Group (IDG), the world's leading technology media, events and research company.
Source: Press Release
Editor's Note: For more information on this project, see Publishing Executive's recent interview with IDG Consumer & SMB Chief Technology Officer Aaron Jones.