IDG TechNetwork to Launch First Private Ad Exchange for Technology Vertical
The IDG TechNetwork represents more than 460 independent web sites in an ad network complementary to IDG's media brands. IDG is also a leading producer of more than 700 technology-related events, including Macworld 2011, E3 Expo, DEMO, SNW, and IDC Directions.
IDG's marketing services include lead generation with IDG Connect, custom publishing, social Web marketing with IDG Amplify ads and IDG Social Scout analysis and program development, and IDG Market Fusion research and content optimization.
IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events in IT, telecommunications, and consumer technology markets. Over 1,000 IDC analysts in more than 110 countries provide global, regional, and local expertise on technology and industry opportunities and trends.
Additional information about IDG, a privately held company, is available at http://www.idg.com.