In the Black
These questions are among the many that entrepreneurial publishers must address before launching a title, and it is possible that even the most experienced publisher may benefit from periodically reviewing these issues.
At industry events, it is often acknowledged that no two publishers have identical workflows, and, certainly, relinquishing production control may at times be a frightening endeavor for publishers that lack a long-standing relationship with a prepress shop or printer. Thus, deciding whether to outsource certain workflow responsibilities is a choice that each unique publisher should take under advisement.
Ellsworth Grant and Frances Grant agree that it is a very personal decision to outsource production. "Starting out in the business, we're just not set up for in-house design or staff," Frances Grant remarks.
Ellsworth Grant concurs that In the Black Publishing Ltd. is not yet ready to bring design and production in house. "We're not going to rush into that," he explains. "As we grow, we may need an art director and other in-house people, but it is foolhardy, at the beginning, to do that, unless, of course, you have a million dollars."
Setting ambitious goals
The future is bright for the entrepreneurial publishers at In the Black. "If things continue to go as well as they have been, we'll probably go national sooner than we ever expected," Ellsworth Grant predicts.
"The African-American community is so under-served in quality publications. With close to $500 billion dollars in spending power, the market is definitely in need of these types of publications, and we'll definitely look into the
opportunities," Grant proudly concludes.
-Gretchen A. Kirby