"We save 90 percent of time and money," he says. "It is truly unbelievable how nice it is to have a machine like this. I have not completed all the templates that I need to use, but the ones I have work great. The cost savings of doing the bigger paper is where it's at, but the hardest challenge has been learning new software capabilities for designing projects." He says he's not worried, though, that it merely requires "sitting down and learning."
Besides saving time, the new technology allows Sensor Blast to produce better quality graphics on CD covers, as well as jewel cases, posters, brochures and flyers. In the time it had once taken the company to print one CD cover using an inkjet printer, Schechter can now run three CD covers. In addition, he says that he doesn't have to wait for prints to dry, something for which the entrepreneur has little time nor patience.
Unlike other independent production companies, such as Jabali Entertainment in Toronto, Canada, outsourcing was never an option for Sensor Blast. Not only does Schechter say outsourcing is cost prohibitive, but he relishes the independence in-house printing serves, especially since he says the end product is of professional quality. "It looks like a magazine," brags Schechter. The mission for both Sensor and Jabali is to somehow create memorable images conjoined to equally professional sound projects. And while each company relies on different methods of success, separating marketing from music is never an option.
Charmian Zoll, assistant director of public relations at Jabali, explains, "CD packaging is a little bit different because often the CD manufacturer works as a one-stop-shop; it tends to be more cost-effective that way. You give them a digital file of the CD cover art and master tapes of the tunes, then they press the CDs, have the CD covers printed, folded etc., and assemble all the packaging—including that infernal shrinkwrap. Prices depend on quantity."