Fast Stats: Industry Statistics You Can Use
37% of respondents to a recent social media survey of 3,000 U.S. social network users said they learned about a new product or service from a social networking site, and 32% recommended a product/service/brand to friends via a social networking site.
The survey also found that 50% of Facebook users click on Facebook icons accompanying ads to "like" a brand, and 32% of Twitter users re-tweet content provided by a company or product.
Source: ROI Research report, "S-Net (The Impact of Social Media)."
TABLET'S FUTURE NOT WRITTEN IN STONE
While 7% of respondents to a survey examining initial response to the iPad reported they "probably" or "definitely" will buy Apple's device, 6% reported the same degree of interest in a Google-Chrome-based tablet, suggesting "a significant opportunity for competitors with strong brands to enter this space."
iPad owners are more likely to be book owners—70% say they are "moderate" or "avid" readers, compared to 61% of non-owners—and magazine subscribers—78%, compared to 66% of non-owners. Overall, 71% of owners use the device to read some kind of legacy print media. 57% of iPad owners say the device is better than a laptop for reading magazines and newspapers.
Source: YouGov Marketing Insights survey of 1,600 adults drawn from online panel of more than 1 million U.S. consumers, as well as approximately 500 iPad owners drawn from the same panel, in May.