Executive Briefings - Fast Stats: Interactive Ad Spend to Hit $55 Billion
Interactive Ad Spend to Hit $55 Billion
U.S. interactive marketing spending will reach $55 billion by 2014, accounting for 21 percent of all marketing spending. Search marketing will reach $31.5 billion by 2014, and display advertising will total $16.9 billion. Spending on social media will reach $3.1 billion, topping spending on e-mail marketing, projected at $2.1 billion.
Source: Forrester Research’s U.S. Interactive Marketing Forecast, 2009–2014
More Mags Fold Than Launch in First Half ’09
187 new magazines launched in the first half of 2009, but a greater number—279 titles—folded. Business-to-business publications accounted for 46 of the new launches and 100 of the folded magazines.
B-to-B Web Sites No. 1 Resource for Decision-Makers
Business decision-makers cite industry-specific Web sites as the No. 1 resource for keeping ahead of the competition, growing their businesses and advancing their careers. They rank industry-specific magazines No. 2 and industry-specific tradeshows No. 3.
Source: Forrester Research