KPG Touts Matchprint Virtual's Color Matching
New customers are visited by a KPG engineer, who installs the system inside a kiosk. The kiosk creates a curtained-off color-accurate area. The system can be tuned to create and manage multiple color profiles, based on project needs.
A "simple recalibration process" returns the monitors to their base level. In fact, a daily recalibration is prompted by a timed alert in the software. Operators can't start their first proofing session of the day without performing the color reset.
Indeed, Chisek demonstrated color accuracy with monitor-to-monitor and monitor-to-hard-copy matches, using KPG's standard configuration: an Apple Mac G4, two customized Sony monitors, and Matchprint Virtual's software application suite.
"If you don't have a baseline to start from, color accuracy will slip, and printed output will vary," Chisek says. "That's why previous [soft proofing] systems couldn't be used for final press checks."
That's not to say that Matchprint Virtual can't be used on low-end hardware; it can, KPG officials say. But once basic proofing is done and a matchprint or other contract proof is needed, a final proof using Matchprint Virtual can serve the same purpose.
The day also included a Q&A session with Brad Mintz, senior VP of graphic services at McCaan-Erickson, in New York. Mintz was among the product's beta testers, and thrashed earlier versions of the product for the past two years, while it was under development.
KPG's absolute color accuracy adds to the efficiency of soft proofing, Mintz says: "The time savings are enormous throughout the whole process."
As part of its marketing push, KPG is also trumpeting Matchprint Virtual's technical achievements this year. Among them: earning SWOP certification, and winning the 2003 InterTech award from the Graphic Arts Technology Foundation (GATF).
To accelerate that uptake, company officials said 2004 will see KPG work to expand its customer base beyond early adopters, such as graphic design and prepress houses, and print service providers.