10 Do’s and Don’ts for Implementing a CMS
“We kind of look at it as the Levittown approach,” Ferrick says, referring to the famous planned suburban postwar communities in Pennsylvania and Long Island. “Back in 1945, every house looked the same. … If you look at it now, it’s just totally morphed into whatever people wanted to do with their house over the years. So, we have some sites that will probably be more video-centric; others will be more news heavy, posting a ton of content, breaking news, that kind of stuff. A year from now our sites won’t look exactly the same.”
DO budget twice as much training as you think you will need.
Becker stresses the importance of training—both initial and follow-up—as a key component of any successful CMS deployment, and recommends doubling any initial figure you may have set aside for the task. Comprehensive training helps ensure smooth transitions in the wake of staff turnover and full use of a product’s capabilities over time.
“It’s not uncommon to go back to a [company] a year after an installation is launched, and find that one of their problems that needs to be addressed is a feature within the software that has simply been forgotten,” he says. “No one has gone back to the documentation or made a phone call. What they do is just live with it. It’s crazy.”
Crouy recommends making sure IT is fully able to manage and maintain the system.
“They do not want to be dependent [on a service provider],” he says. “Give them the tools they need that allow them to own that solution.”
DON’T neglect existing content.
Spend time examining how existing content should be migrated into a new system, Becker says. With so much effort put into creating new digital assets, a company should not neglect the potential for monetizing existing content—a fact that requires, like so much else with CMS installation, some advanced planning in order to avoid added expenses and delays.