10 Do’s and Don’ts for Implementing a CMS
As a baseline heading into the future, Renard believes the industry needs to have a universal content standard. “Even though [CMSs/WMSs] might have a hard time talking to each other now … if they have the same concept of what content is, then at some point you can bring them together.”
DON’T lose focus on what matters most—ROI.
Don’t let the reason you set out on this path in the first place become lost in a sea of technical and workflow considerations. The point of any CMS is to bring in revenue.
“We needed to have a revenue model from the get-go ensuring that we would show a positive ROI,” Lerner says. To that end, F+W involved consumers in the implementation process, tailoring platforms to their needs while at the same time building in capabilities, such as enhanced content licensing, designed to reach new audiences.