Press Release: Lyris Extends Audience Messaging Solution for Publishers with Automated Content Personalization
Lyris Predictive Personalization is delivered on Lyris' powerful Audience Messaging Platform, used by some of the world's largest Publishing, Media, and Entertainment companies including Access Intelligence, Advanstar, NPR, Thomson Reuters and others. The Lyris Audience Messaging Platform combines applications to automate customer engagement with an open platform that integrates digital messaging with publishers' unique set of interactive content, data, applications and workflows so that they can consistently and effectively connect with their audiences in a personalized way.
About Lyris, Inc.
With more than 20 years' experience, Lyris is a global leader of innovative email and digital marketing solutions that help companies reach audiences at scale and create personalized value at every touch point. Lyris' products and services empower publishers to design, automate, and optimize experiences that facilitate superior engagement, increase conversions, and deliver measurable business value. The Lyris solutions portfolio is uniquely comprised of award- winning messaging automation software, digital marketing strategy and deliverability services, and a componentized and flexible integration framework that revolutionizes the way marketers can extend digital messaging across the enterprise. More than 5,000 companies worldwide partner with Lyris to manage connected customer communications. Learn more at www.lyris.com