Magazine Money Makers
5. Buyers guides: Depending on the industry you serve, a magazine can also be a more formulaic guide to buying. From trade publications to consumer cash cows, buyers' guide issues, and special editions and bonus listing sections are common ways of measuring the industry served, as well as providing a cross-section of services and information. Whether you want to learn where to buy the best skis for your next trip to Vail or who the top 10 printers are throughout North America, a buyers' resource guide can make this information accessible to readers—while providing the chance to court relevant advertisers.
6. Remote proofing: If you're already sitting in front of a desktop computer, why not sit in front of that same desktop computer and proof work remotely? Also called "soft proofing" or "online proofing," the idea is to dial into a network to evaluate a project before it goes to press. It's an especially helpful option for people who travel or who may need to make approvals faster—faster than waiting for proofs to arrive via the postal service or even on disk.
7. E-procurement: Your printer says it can print a job for (insert fee here). But how do you know that your printers estimate is the most feasible? Or, if you are a paper buyer, how can you be sure that you are securing best prices? E-procurement and online bidding is another way to research and compare prices before you buy into any publishing service. All it takes is time to log online and cast your project out for vendors to nibble in a number of available industry forums. Once you have determined that price and service is compatible with your final expectations, reeling in the deal is as easy as a click of a mouse. Because many of these services are managed differently, it's important to evaluate how much or how little intervention you require to seal any deal.