From the Editor: Magazine or Not a Magazine: Is That the Question?
Other publishers are trying new things as well. Eating Well is offering a $2.99 app of recipes and tips; Shape is offering a $1.99 Pilates workout app. And there are many, many more.
Until we find out whether these apps are selling and providing ROI, who are we to judge? At least it's an attempt to try a new delivery device for new content products (or packages), and charging for them.