Consumer Reports Launches Mobile Shopper iPhone App With Introductory Price of $9.99
(PRESS RELEASE) Yonkers, NY (October 18, 2010)—Consumers want unbiased information before they make a purchase; and now they can get it right where they need it most: in the aisle of any store.
Today, iPhone users can download Consumer Reports Mobile Shopper, a new app, with an introductory price of $9.99 for the first year (the app will sell for $14.99 beginning January 1, 2011), which provides instant access to Ratings, Recommendations, Brand Reliability and Buying Advice on thousands of appliances, electronics, children’s products, car care, and home products.
The app allows consumers to research purchases by scanning the UPC barcode; searching for the make and model; or browsing through thousands of Consumer Reports expert Ratings. The information is peppered with model comparisons, user reviews, the CR Best Buy®, and CR recommendations.
“The new app puts the power of Consumer Reports in consumers’ pockets when they are shopping, allowing them to access Ratings, compare prices, locate better-value retailers and share recommendations with friends,” said Jerry Steinbrink, vice president, Publishing, Consumer Reports. “This newest delivery system nicely complements our suite of media offerings.”
Consumer Reports pioneered a successful paid model for web content, launching ConsumerReports.org in 1997 with 300,000 subscribers. Today the site has over three million paid subscribers.
Consumer Reports Mobile Shopper allows consumers to:
· Instantly scan barcodes, browse or search to find product information
· View complete test Ratings for thousands of products
· Compare Ratings, features and specs
· Check overall reliability by brand
· Shop online or shop locally: find the best deals online or at nearby retail stores.
· Share deals or product ideas with friends and family via email or Facebook
· Save products for quick and easy access
The app is available in the iTunes store, for iPhones using iOS 4.0 or greater. A version for Android is currently in development, as well.