Magazines on E-paper E-reader Displays 'Approaching the Tipping Point,' Says Expert
INBOX: How do you see e-paper e-readers influencing publishing in a decade's time?
HAMPSHIRE: With the arrival of high-quality color, low cost, large-screen e-readers within the next few years, we are looking at these devices becoming as ubiquitous as today's cell phone. Whilst people will still be buying and reading content printed on paper in 2020, the bulk of the market for magazine content will be for digital publications primarily viewed on reading devices.
INBOX: The emergence of e-readers (in use and design) seems to have been a relatively slow but steady progression. Is there a possible tipping point for adoption of the technology?
HAMPSHIRE: The market for e-paper e-readers is no longer growing at a snail's pace. We are approaching the tipping point for magazines but are in the midst of it for books. New manufacturers are announcing products on an almost weekly basis. Investments made over the last couple of years, in both e-paper displays and e-readers are now entering production, and new display technologies are about to appear. Unit prices are dropping fast, and should hit the $150 mark in 2011. In 2010, we will see e-paper e-reader sales in excess of 6 million units, up from this year's figure of 2.5 million. This is the beginning of a rapid growth period which will see over 446 million units being produced and sold in 2020.