Magazines Post Gains in PIB Advertising Revenue and Pages in Q2
In the second quarter, 130 magazines increased ad pages, compared to 15 magazines during the same period in 2009. One hundred and thirty-six titles registered PIB revenue gains in Q2, versus 30 titles in the same period of last year.
First Half 2010 vs. 2009 Four of 12 major categories contributed to PIB growth during the first half of 2010: Automotive; Financial, Insurance & Real Estate; Home Furnishings & Supplies; and Toiletries & Cosmetics. All but the Home category posted double-digit PIB revenue and page increases over first half 2009. Bright spots within the other major categories include: ad spend upticks in prepared foods, dairy, meat and produce (within Food); fitness and diet programs (within Drugs); accessories and jewelry (within Apparel); and telecommunications (within Technology). Expanded PIB information is available at www.magazine.org/PIB.
Publishers Information Bureau (PIB), founded in 1947, is the premier source of consumer magazine advertising spending and related data. TNS Media Intelligence, the leading provider of strategic advertising and marketing information, collects and monitors this data and supplies it to PIB. PIB is a membership organization, administered by Magazine Publishers of America, consisting of approximately 235 different magazine titles and newspaper-distributed magazines.
Magazine Publishers of America (MPA) is the industry association for consumer magazines. Established in 1919, the MPA represents approximately 225 domestic publishing companies with more than 1,000 titles, nearly 50 international companies and more than 100 associate members. Staffed by magazine industry specialists, the MPA is headquartered in New York City, with an office of government affairs in Washington, DC.