MagazineTech's New Product Retrospective
This week, MagazineTech 2001 hosted new announcements combined with educational opportunities for magazine production professionals. In conjunction with CatalogTech and Internet Publishing Expo, MagazineTech is a long-time proponent of innovative software and production management improvements. The following companies debuted new products designed for magazine, catalog and Internet professionals interested in increasing revenues and efficiency:
Clickability demonstrated a suite of online tools: SAVE THIS, EMAIL THIS and PRINT THIS, designed for Web publishers interested in implementing greater interaction between content and users. TIME.com and PEOPLE.com, two users of the applications, stream news feeds and allow users more downloading and linking options online.
DirectMedia showcased CatalogLink, a traffic-building service for catalogers. With more than 300 companies already subscribing to CatalogLink, the service provides consumer contact information and maintains data for direct-marketing.
Direct Tech showed Forecast21, a demand planning, purchasing and merchandising application for catalog publishers. Softball.com and Baseball Express currently use the software to analyze merchandise procurement.
FosteReprints introduced its Reprints Outsourcing Department, a marketing department built to council publishers on the revenue potential of reprints. FosteReprints has been managing publication reprints for more than 25 years.
Imation demonstrated Matchprint Professional Server, a digital front-end color raster image processor, designed to provide network connectivity to print engines, such as Xerox DocuTech 12. Imation Matchprint Co-Branded Xerox Color Laser Proofing Papers are also available for use with the Professional Server.
PDI Printing Developments developed Eclipse Thermal and Prisma CTP plates to eliminate pre- and post-bake press requirements. PDI reports that all press chemistry is recycled.
PlyMedia demonstrated its location photography database, which can be customized according to publishing needs without having to perform location shoots. Models and backgrounds are available online.
Qrex launched PublishToNet, a Web-based solution designed to build and maintain Web sites. According to Qrex, the solution enables small magazine publishers to develop competitive online portals by working in conjunction with desktop publishing software, allowing content to be republished online.
Quark introduced QuarkCopyDesk Special Edition, a suite of media-independent publishing technologies, designed to control typography and copy-fittings. CopyDesk SE works cooperatively with QuarkXPress.
The Stibo Group introduced STEP, an automated creation, management and distribution solution that allows users to digitize data for repurposing. STEP standardizes digital content for online publishing, CD-ROM and multiple print needs.
WAM!NET demonstrated its complete online services. WAM!NET delivers managed network, data storage, hosting and professional services for publishers via outsourced, subscription or pay-per-use bases.
-Natalie Hope McDonald