Martha Stewart Kids Debuts
Martha Stewart Living Omnimedia introduced Martha Stewart Kids, a magazine featuring arts and crafts targeting parents with children between the ages of three and 10. Martha Stewart Kids will be published twice in 2001, alternating with Martha Stewart Baby, a magazine launched in March 2000 espousing tips on infant care.
Martha Stewart, chairman and CEO of Martha Stewart Living Omnimedia, states, "As we continue to expand our presence in the Baby/Kids core content area and broaden our reach, Martha Stewart Kids is an essential addition to our publishing segment. We are thrilled to offer a magazine full of so many wonderful ideas to inspire parents with unique and reliable everyday advice, as well as fascinating simple projects to help educate and nurture our young readers."
Highlights of Martha Stewart Kids' debut issue includes, ideas for a backyard birthday; instructions for beading jewelry; how to create an indoor tree-house bedroom; ways to make car trips as memorable; how to help children come to terms with dreams and nightmares; recipes for making tacos; "Good Things;" summer vacation essentials; ideas for school lunches and a summer reading list.
Martha Stewart Kids will be tied to Marthastewart.com, including online chats with crafts editors from Martha Stewart Living. Kids-related segments will also be featured on Martha Stewart Living television, "askMartha" newspaper columns, radio show transcripts and marthastewart.com.