Meet The Entrepreneurial Salesperson & The Content Underwriter at Reboot
In less than a week media sellers eager to reboot their selling strategies will convene in NYC for the immersive Reboot sales workshop. It’s an ambitious and innovative program that is precisely designed to meet publishers’ need to radically change how they sell media. Check out the video by our Chief Media Alchemist Andrew Davis to get a taste of how we’re approaching the challenge of closing more deals in an ever more sophisticated media environment.
To buttress Andrew’s sure to be dynamic Reboot sessions we’ve asked some publishing experts with proven success selling media in creative ways to present some case studies. In these sessions, peers in the publishing & media space will share their real world success stories and take questions. Check out overviews of the two Reboot case studies below:
Reboot Case Study #1: The Entrepreneurial Salesperson
> Featuring Mitchell Olszewski, formerly Milwaukee Magazine, Bayou City, Hearst
When Mitchell Olszewski started as a sales rep at Milwaukee Magazine, he realized the way people were selling was outdated. They were selling space – real estate in a magazine – when they should have been selling marketing outcomes. He decided to be creative, to build an audience of potential clients through social media, and engage advertisers over time instead of looking for the short sale. As a result, Mitchell met and exceeded sales quotas and has since moved on to other publications to spread his wisdom.
Mitchell went on to apply iconoclastic selling techniques at Bayou City magazine and the Houston Chronicle (owned by Hearst) and has been a featured speaker at conferences on topics like making print sexy again, building a content channel, and integrated and native advertising. At Reboot Mitchell will share the story of how he became an Entrepreneurial Salesperson.
Reboot Case Study #2: The Content Underwriter
> Featuring Caroline Nuttall, Founder, CHARLIE
Caroline Nuttall, founder of the hyper-local lifestyle magazine CHARLIE, used to sell “space” in print magazines and online. That was until she heard Andrew Davis talk about underwriting content. In this session, Caroline will share how she shifted her media selling approach, and found success ($$$) by creating editorial brands that are underwritten by advertisers. Hear how she sealed deals with international cookware company Le Creuset, a chocolate producer, local advertisers, and more.
Caroline’s session will tie in with Andrew Davis’ preceding session, “Unbundled: Selling More By Focusing on the 5 Things No One Can Deliver Better Than A Media Brand.”
Register for Reboot here.
See you in NY.
Denis Wilson is the content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzes and reports on the fundamental changes affecting the media and marketing industries and aims to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.