Esquire Parlays Foxy Video Into Cover Story Stills
INBOX: Could shooting video to also obtain still shots be the future for consumer magazines? Is this something Esquire plans to repeat in the future?
CURCURITO: Shooting a video certainly could be a future for some consumer magazines. Remember, the camera is a tool. It all depends on what you do with it. For us, the videos just aren't about printing the stills. It's about sharing things we love in different mediums, different formats. It's like, "Here's something fantastic in the pages and oh, by the way, look at this other great thing we're going to give to you." It also helps tremendously to get the brand out there more.
We are now working/scripting our November cover and story which is our Annual Sexiest Woman Alive issue.
INBOX: In your opinion, could this method eventually be a cost-effective way for publishers to handle both their photo and video needs?
CURCURITO: It sure can. Just remember though that it's not a solution first. It's a tool for an artist first.