Melissa Schoenherr - 2002 Catalog Hall of Fame Inductee
Among her most recent accomplishments, Schoenherr likes to point to the construction of the 42nd Street billboard, a 5,200-square-foot display in Manhattan, which she took from design to completion. What she finds challenging about her position is that even though the store celebrates the same selling season every year, Schoenherr must plan for it differently. To that end, she always looks forward to creating new promotion vehicles.
A believer in self-improvement
Seeking to improve professionally, Schoenherr returned to school for a bachelor of arts degree in marketing from Metropolitan State University in St. Paul in 1993. She also gains a great deal of satisfaction from her ability to train herself on the use new media and technology that now inhabit the workplace.
When she is not working on the next ad campaign for the upcoming season, Schoenherr can be found on her 17-acre hobby farm, with her husband and two school-aged children, where she'd much rather grow beans than count them.
"One year we'll grow corn and one year it might be pumpkins. This year it's beans," she says. "I try to do more creative things when I'm at home. I like cooking, crafts and gardening. I stay home quite a bit."