Men’s Health Reinvents the American Road Trip
The goal: To go fast—by slowing down.
NEW YOR—Men’s Health, the world’s largest men’s magazine, announced today the launch of its 2012 Electric Car Challenge, a cross-country adventure designed to help maximize the potential of electric vehicles (EV’s), create a healthier, more satisfying, and more exciting road-trip experience, and raise money for an important cause. The cross-country course will begin in New York City and end in Los Angeles.
“We created the Electric Car Challenge to demonstrate a more eco-friendly approach to the road trip that will have a positive effect on you, your wallet, and the environment.”
The team will leave the New York International Auto Show on April 11 and will stop between 40 and 55 times to recharge the battery of its 2012 Ford Focus Electric, a new electric car that recently earned a 110 mile-per-gallon equivalent (MPGe) rating from the EPA for city driving. This makes it the most efficient 5-seater in the U.S. With each charging stop taking between 2 and 4 hours—and with the drivers progressing in shifts around the clock—the team expects to arrive at Santa Monica Pier in Los Angeles 10 to 12 days after the Challenge commences, possibly arriving on Earth Day, April 22. At that point, they will establish the record for the fastest coast-to-coast drive in an electric car, creating a target for others to beat as battery technology improves and charging options expand.
“With gas prices expected to reach nearly $5 per gallon this summer, the Great American Road Trip is poised for a Great American Renaissance,” said David Zinczenko, editor-in-chief of Men’s Health. “We created the Electric Car Challenge to demonstrate a more eco-friendly approach to the road trip that will have a positive effect on you, your wallet, and the environment.”
Though it will use public and commercial charging stations, the team will crowd-source most of the trip, inviting readers and supporters to help make the record possible by offering their 240v, 40-amp outlets, such as those typically installed for clothes dryers. To fulfill the mission of reinventing the American road trip, the drivers will fill the charging periods with exciting, life-changing experiences that you can’t enjoy when racing down the highway—they’ll be engaged adventures, exercise and fitness challenges, culinary pursuits, environmental missions, and more. All of these will benefit readers thanks to a steady stream of surprising tips and advice across a wide range of subjects. The team will provide updates at menshealth.com/ElectrifyUS, and via Twitter at @MHTechLust (#ElectrifyUS). The team will check in with FourSquare at every stop, and followers are encouraged to come out to meet the team, work out with them, and perhaps score some t-shirts.
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