Meredith Significantly Expands Its Food Media Business
Trusted brands such as Betty Crocker, Campbell's, Fleischmann's, French's, Keebler, Kellogg's, Morningstar Farms, Pace Salsa & Picante, Pepperidge Farm, Prego, and Swanson are among the marketing content partners participating in the launch of Recipe.com.
"Our mission is to provide women with a trusted kitchen companion that saves them money while helping them serve easy and delicious meals to family and friends," said Linda Fears, Editorial Director, Meredith Food Content, and Editor-in-Chief of Family Circle. "Whether they are feeding their family or entertaining guests on the weekend, Recipe.com will deliver great-tasting success with the highest quality recipes, tips and personalized touches – and show them how to save money on each recipe with savings at local stores."
The official charity of Recipe.com is Share Our Strength®, a national nonprofit dedicated to ending childhood hunger in America by 2015 through its No Kid Hungry® Campaign. Meredith will make a donation to Share Our Strength from special offers on Recipe.com
About Meredith Corporation
Meredith Corporation is the leading media and marketing company serving American women. Meredith features multiple well-known national brands – including Better Homes and Gardens, Parents, Family Circle, Ladies' Home Journal, Fitness, More and American Baby – along with local television brands in fast-growing markets. Meredith has significantly added to its marketing solution capabilities in recent years through the acquisition of cutting-edge companies in areas such as digital, mobile, word-of-mouth, social and database marketing.
About EatingWell Media Group
EatingWell Media Group is a fast-growing multimedia company with the mission of delivering the information and inspiration people need to make healthy eating a way of life. Based in Charlotte, Vermont, EatingWell's flagship magazine has won top awards in food writing including the 2011 Bert Greene Award for Food Writing that Makes a Difference from the International Association of Culinary Professionals and multiple James Beard Foundation awards. EatingWell.com is a vibrant, growing website with more than 4,000 tested recipes that meet specific nutrition parameters. EatingWell's book division has produced award-winning healthy cookbooks, such as The Simple Art of EatingWell, The EatingWell Diet and, most recently, EatingWell Fast & Flavorful Meatless Meals.