Mobile App Advertising Startup Advertises Monetization 'In Minutes'
(Pres Release) Brooklyn, NY, October 26, 2010 — Pontiflex Inc., a startup company that connects brand marketers with the right people to make advertising relevant, today announced the launch of its new mobile advertising platform, AppLeads. Designed to overcome the limitations and high price tag associated with existing mobile advertising solutions, the Pontiflex AppLeads platform provides an open and customizable API for simple installation and quick integration. Developers can monetize their apps in just minutes versus days or weeks experienced using other solutions, while leveraging Pontiflex's inventory of ads from Fortune 500 brands and national non-profits.
According to research firm Borrell Associates, the mobile app advertising market is expected to rocket to more than $8 billion by 2015. Similarly, digital intelligence firm eMarketer projects mobile ad spending in the U.S. will increase nearly 80 percent this year to $743 million and surpass $1 billion by 2011. To date, however, the mobile app advertising market has been fraught with challenges. Most mobile advertising requires people to click away from the app to a clunky mobile web browser, making for a disruptive user experience. In addition, the cost per impression (CPM) pricing model doesn't work when applied to a mobile environment because most apps have a fairly short shelf life and are used only a few times by the user—resulting in low industry CPMs, with averages in the $0.50-$1.00 range.
After a year of testing and integration with top mobile developers, Pontiflex has addressed these challenges by bringing its unique, fully transparent, opt-in advertising model to the mobile medium. With Pontiflex AppLeads, ads from major brands and non-profits automatically appear inside the app. Interested consumers can sign up inside the app with no click-throughs or landing pages required. Advertisers benefit by connecting with people who want to hear from them; consumers like it because they can sign up to hear from brands they care about without interrupting their app experience; and developers benefit because they make more money than with other mobile ad programs.