MPA Names Three Executives To Key Positions In Repositioning Of Organization
Mr. Jung is an acclaimed media and advertising authority. He achieved national prominence in his role as Senior Director of Advertising & Media for the Kellogg Company where he oversaw all strategic planning and buying for 33 brands across a $500 million budget. As head of Advertising and Media at Kellogg's, he led the digital integration of new/emerging media outlets and was credited with evolving the Special K Challenge to a full-scale online community. Mr. Jung has served on the Ad Council Board of Directors and as American Advertising Federation Chair from 2005-2007. He began his career in account management at Tatham, Laird & Kudner.
"Andy enjoys a national reputation as an innovative marketer and a strong proponent of media accountability," said Ms. Link. "Through his work at Kellogg's and the American Advertising Federation, he has championed many positive industry developments. His hands-on experience working across multiple media platforms including print, digital and television will be a valuable asset as he evangelizes the strengths of magazine brands."
Christopher Kevorkian Named Executive Vice President/Digital
Ms. Link also named Christopher Kevorkian to the newly created position of Executive Vice President/Digital. As the chief MPA executive overseeing the association's digital strategies, he has been charged with providing knowledge, tools and resources to support the industry's digital expansion. He will be responsible for identifying new technologies, sharing digital insights and best practices, facilitating e-reading standards and exploring paid content models on digital platforms.
Mr. Kevorkian brings a strong background in digital media and magazine publishing to the position. Since 2003, he has held senior positions at Directorym.com as well as Business.com. He has been Chairman of the Digital Media Council at American Business Media (ABM) since 2007. Chris worked at Time Inc. from 1996 to 2002, rising to the position of Vice President/Publisher of Sunset magazine. Earlier in his career he worked at Good Housekeeping magazine as the National Advertising Sales Director, among other roles.