MPA Unveils Advanced Digital Section of Website
Magazine Digital Initiative Database: Since 2005, MPA has been tracking digital brand extensions. Formerly a simple chart listing digital initiatives in chronological order, this feature is now a fully searchable database with more than one thousand entries ranging from website portals, mobile video to digital editions.
MPA's digital section also features a subsite devoted entirely to e-reading. The centerpiece of the section is MPA's popular "E.R.B" (E-Reading Blog) updated several times a week with the latest original analysis and commentary on the e-reading revolution and its impact on magazine brands. The section also includes links to other e-reading blogs, a listing of all iPad rivals, the latest e-reading news and MPA's exclusive iPad-o-Meter, which tracks quarterly sales of the popular Apple device.
MPA - The Association of Magazine Media is the industry association for multi-platform magazine companies. Established in 1919, MPA represents approximately 225 domestic magazine media companies with more than 1,000 titles, nearly 50 international companies and more than 100 associate members. Staffed by magazine industry specialists, MPA is headquartered in New York City, with a government affairs office in Washington, DC. For more information, please visit www.magazine.org.