MPA Unveils the New Magazine.org, the Premier Portal For the Magazine Media Industry

New York, NY (September 4, 2012) — MPA—the Association of Magazine Media, has revamped and reinvigorated its website www.magazine.org to better showcase the strengths of magazine media and improve user experience on one of the most trusted destinations for industry data, trends, research, guidelines, events and more. The MPA website, widely regarded as the most comprehensive online resource for consumer magazine media information, is accessed by member-magazine media companies, various industry partners and suppliers from the print and digital worlds, the advertising, retail and legislative communities, as well as the press and educational institutions.

“We have greatly improved the information architecture and searchability of the MPA website for easier access to online resources magazine media brands need to help them navigate the rapidly evolving media landscape,” said Frank Costello, EVP/General Manager, MPA.

Highlights of the new www.magazine.org include:

Insights & Resources: This section is a one-stop destination for quality research, data, trends, publications and guidelines pertaining to magazine media. Insights & Resources is also the online home of the Magazine Media Lab, which provides MPA members with a creative and productive environment for education, inspiration and digital innovation, and the popular Magazine Advertising Case Studies, a database of ad campaigns that ran in magazine media properties that have proven particularly effective.

Industry News: MPA’s news page aggregates industry-related headlines—from MPA, member companies as well as external sources—in the form of press releases, blog posts, social media feed and press articles. The exclusive “MPA Daily News Roundup” members-only newsletter has been translated for the web, updated by its editors live throughout the day, with its archives incorporated into the site’s search.

Advocacy Issues: MPA’s Washington office carries out a comprehensive governmental affairs program to promote and protect the interests of the magazine media industry in the nation's capital and the 50 states. A new website feature allows users to easily filter relevant documents and articles via issues such as advertising, consumer protection and postal policy.