The increased interest in utilizing personalized, multichannel communication and production workflow solutions, as well as the need to improve workflow efficiencies, will drive the global print production market to grow in the next five years. Market research and consulting firm InfoTrends’ latest print production workflow market report predicts that the compound annual growth rate (CAGR) in the print production software market will be 7.9 percent between 2010 and 2015.
The primary growth areas will be in Latin America and the Asia-Pacific region, the study forecasts.
“Growth will also come from emerging markets and innovative licensing models (i.e., Software-as-a-Service (SaaS) deployment and new opportunities in connecting print with other channels like mobile and social media),” commented Kaspar Roos, an associate director at InfoTrends.
Other transitions in the marketplace, according to Infotrends:
• Today’s print buyers are strongly favoring on-demand printing, and some are even forcing their suppliers to switch to digital printing.
• The economy is forcing marketers to consider low-cost technologies.
• A strong need to measure results, while also developing an understanding of new technologies, represents an enormous opportunity for print service providers and enterprise marketers that can offer software solutions to meet the requirements of a market in transition.
"InfoTrends’ Global & North American Print Production Workflow Market Forecast and Global & Western European Print Production Workflow Market Forecast provide an overview of the print production software market as it exists today, and the analysis necessary to understand the future directions of this market," according to the company. "These forecasts size the market for software and its related services revenue by product category, as well as calculate the growth of the global market over the next five years."
Both forecasts are available for purchase ($7,995 each). For more information, visit Infotrends' online store or contact Robyn Wuori at +1 781 616 2100 ext. 103 or e-mail firstname.lastname@example.org.