My (Re)generation: Paste's Nick Purdy on the Fall and Rise of a Music Magazine
Being sensitive on pricing is critical and so we've mapped our pricing to be attractive in the current environment. I think it's less that audiences are used to paying for music (we aren't selling music—it's free with the magazine) and more that it's becoming clear to consumers that paying for good content is the only real long-term solution. Nobody really loves noisy ad-driven websites and that business model only rarely supports award-winning-quality editorial. We surveyed our readers before mPlayer came out, and 88% would pay for good digital content. This is a good sign and it's up to us to deliver a compelling package.
Inbox: What's the timeline for a mobile edition or app?
Purdy: Our iOS app releases later this year and then Android after that, likely in early 2012. The Web-based version, being HTML-5 based, works a lot like an app, but we're really excited about the potential for our native apps, both in usability, but also in reaching a huge audience with something really great.