NAPCO CEO Ned Borowsky: 'Our total audience increased by 25 percent in 2011'
Skodzinski: Can you point to an important early sign of success?
Borowsky: Our total audience increased by 25 percent in 2011, and we are seeking a 33-percent increase in 2012—all without any increase in total circulation spending. Our 2012 goal is admittedly lofty. What we have accomplished so far reflects great content and the hard work of our entire editorial team. We are shortly equipping them with next-gen hardware and software platforms to enable our content creators to be more efficient and hopefully gain time to be more engaged in social media, which we feel will drive the growth we are seeking in audience.