Neenah Paper Designs Headquarters to Reflect Environmental Goal
ALPHARETTA, Ga., Sept. 8 -- PRNewswire -- Neenah Paper has taken corporate responsibility to the next level by using the LEED (Leadership in Energy and Environmental Design) Green Building Rating System(R) as a guide to redesigning the interior of its headquarters. Although the offices were not eligible to be certified under the LEED-NC rating system (which applies to new construction and major renovations), the company chose a sustainable design and ecologically responsible materials.
Other related actions Neenah has taken over the years include offering the following:
- Conversion of its wastewater sludge to beneficial uses such as steam, electricity and glass aggregate, which helps, in part, to preserve 10 acres of green space annually.
- Papers certified by the Forest Stewardship Council and/or Green Seal.
- Papers made from 100-percent post-consumer fiber, produced without the use of chlorine or new tree fiber.
- An Environmental Savings Account, an online tool to calculate the environmental savings of buying recycled papers in terms of trees, water and energy consumed, and greenhouse gases emitted.
As Neenah Paper approached its spinoff from Kimberly-Clark Corporation in 2004, key members of the company also began thinking about who Neenah Paper was and how they wanted to do business.
"We wanted to capture the unparalleled quality and spirit of Neenah, its employees and its premium papers in our daily surroundings," said Tom Wright, director of advertising and design for the company, who also spearheaded the office's interior design. "The decision to become an independent company presented us with an opportunity to rebrand ourselves as a new Neenah Paper. And, environmental responsibility was a must."
Neenah selected Atlanta-based corporate interior design firm, idea|span, which is responsible for developing workplaces for such clients as Porsche Cars North America and Coca-Cola Enterprises, Inc. The idea|span team began with an envisioning session with Neenah Paper to explore the business issues that were important to the new company. The purpose was to reveal who the client was, how they were changing and how they saw themselves in the future. This information enabled idea|span to create a workplace that effectively supported and represented the culture of the new Neenah Paper.