New Better Homes and Gardens Site Optimized for Mobile & Social Sharing
Two weeks ago, Meredith Corp. announced the relaunch of the Better Homes and Gardens' website, BHG.com. The redesign points to a few leading trends in the media world, including the growing importance of serving up content for mobile devices and the vital role social media plays in driving traffic to media brands.
"BHG.com has seen explosive growth in mobile usage, with mobile visits nearly doubling since this time last year," said BHG digital general manager Lory Stewart in a press release. "To keep pace with these shifts in consumption and access patterns, BHG.com is integrating a mobile-first strategy, along with a host of enhancements designed with the mobile user in mind."
The site attracts nearly 9 million unique visitors a month, according to comScore, half of which are coming from mobile. And many of these visitors are driven to BHG.com from social platforms, added Stewart in the press release. Thus, the new site enhancements, including responsive design, improved navigation, and greater emphasis on visuals, are meant to integrate the site into the social experience and improve sharability.
The new BHG.com is also catering to advertisers' needs by offering greater ad visibility, as well as native content and video ad integration. These advertising opportunities are powered by Selectable Media, an ad tech company that Meredith Corp. acquired in January of this year.
Read the full press release on BHG.com's relaunch below.
DES MOINES, Iowa, June 16, 2015 /PRNewswire/ -- Better Homes and Gardens (BHG), the leading lifestyle brand reaching 50 million consumers a month, today re-launched the popular website BHG.com with new features designed to improve mobile accessibility and advertising integration. Outfitted with responsive design, integrated social sharing and increased page speed, the new BHG.com boasts an enhanced user experience with a focus on fresh daily content, video promotion and increased ad visibility.