New Electrical Contractor Study Shows Rising Use of Mobile Devices
Print Format Still Favored Among Readers
BETHESDA, Md., July 25, 2013 — A new study by Electrical Contractor magazine shows growing widespread use of mobile devices among its readers — but a continuing preference for print business publications. Although 62 percent of subscribers surveyed now use mobile devices — mostly smartphones — just 22-24 percent of the total sample use them to read business publications. The readers surveyed own more smartphones (56 percent) than tablets (19 percent) or netbooks (7 percent), and 18 percent currently use multiple mobile devices.
Among electrical contractors, mobile devices are expected to grow to 73 percent over the next 12 months, with smartphones rising to 67 percent and a spike in tablets to 31 percent — in line with a new study by the International Data Corp. predicting that tablet sales will exceed annual laptop and desktop shipments by 2015.
"The fast growing use of mobile devices among our readers parallels the dramatic changes within our industry," said Electrical Contractor Publisher John Maisel, whose magazine rolled out a new website earlier this year as a multimedia resource for story archives, product and technical information including video training, white papers and industry news.
Electrical contractors' increasingly changing roles reflects their rapid transition from the traditional electrical contractor model to integrated systems contractor.
Additional key survey findings include:
- Apps: 40 percent of the total sample surveyed and 65 percent of electrical contractors who use mobile devices report having one or more of the business apps tested in this survey
- Smartphones: 56 percent own smartphones, most likely to be used for communications or as a camera
- Tablets: 19 percent own a tablet, most likely to be used for web-related activities including searching the Internet or visiting websites, shopping, reading business and technical publications and viewing training videos; iPad is the leader with a 68 percent share
- Netbooks: 7 percent surveyed own a netbook
- Training: 71 percent of mobile device users said they are "extremely" or "very" interested in free online training from manufacturers or distributors delivered on a mobile device, laptop or desktop
- Planned purchases are high: 24 percent of electrical contractors surveyed plan to purchase a new brand of smartphone with Apple and Android mentioned most often. An additional 19 percent are planning to upgrade their current brand of smartphone; 15 percent plan to purchase a new brand of tablet within the next 12 months and 4 percent plan to upgrade their current brand of tablet.
Conducted by Renaissance Research & Consulting Inc., the study was conducted via the Internet in April 2013 among a random sample of Electrical Contractor subscribers who provided an email address, with a total of 938 completed surveys.
The detailed survey results are available upon request.
Published by the National Electrical Contractors Association (NECA), Bethesda, Md., Electrical Contractor magazine delivers 85,300+ electrical contractors and more than 68,000 electrical contracting locations, more than any other industry publication. Telephone: (301) 657-3110. Web site: www.ecmag.com.